Drawing food is an art. My ability to add attractive people to an advertising illustration is, I think, a big plus. Often, I am given a quick sketch of an existing package and told to change the lettering, add a new design and coloring to that existing package. Some of these samples are from a job I did for McCormick. They had a combination of design alterations and the client also wanted to show the product in use. All of this advertising work is expected to be completed very quickly. I begin by sketching a black and white line drawing on paper. After approval, I often scan the drawing into my computer for coloring and lettering.
POP,(point of purchase) advertising art, displays products that are sold from free standing displays usually in grocery and liquor stores. My samples range from coffee, to charcoal briquets...all shown in use by families, babies and general shoppers.
PLEASE CHECK OUT the FOOD. FRUIT & VEGETABLES (below)